{"title":"Matcha","description":"","products":[{"product_id":"daily-matcha","title":"Daily Grade Matcha","description":"\u003cp\u003eDaily Grade Matcha is a high-grade everyday drinking matcha — smooth, naturally sweet, and crafted for daily enjoyment.\u003c\/p\u003e\u003cp\u003eThe flavour is genuinely pleasant from the first sip: mild grassy notes, subtle natural sweetness, a creamy texture, and a clean finish with no harshness or lingering bitterness. Hot latte, iced drink, or simply whisked with warm water — it works beautifully across all preparation styles.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eTaste profile\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eNaturally sweet · Low bitterness · Soft vegetal notes · Creamy, smooth finish\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eWhat matcha does for you\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eNatural caffeine for steady, sustained energy throughout the day\u003c\/li\u003e\n\u003cli\u003eL-theanine for calm, focused alertness — no spike, no crash\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants, including EGCG\u003c\/li\u003e\n\u003cli\u003eHigh in chlorophyll, which gives quality matcha its vivid green colour\u003c\/li\u003e\n\u003cli\u003eA mindful daily ritual that goes well beyond a regular cup of tea\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStart your matcha ritual.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"30g","offer_id":57977747013977,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MyInfusaDailyGrade30g.png?v=1781793330"},{"product_id":"ceremonial-matcha","title":"Ceremonial Grade Matcha","description":"\u003cp\u003eCeremonial Grade Matcha is our ceremonial-tier matcha — shade-grown, stone-ground, and made for the traditional way of drinking matcha: whisked with warm water, consumed pure.\u003c\/p\u003e\n\n\u003cp\u003eThe flavour is refined and complex: deep natural sweetness, rich umami, a silky smooth texture, and a long clean finish that stays with you. A meaningful step above everyday drinking matcha — and the most authentic way to experience what ceremonial grade actually means.\u003c\/p\u003e\n\n\u003cp\u003eJust as exceptional in lattes, for those who want the full depth of ceremonial matcha in every cup.\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTaste profile\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDeep natural sweetness · Rich umami · Silky texture · Very low bitterness · Long, clean finish\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eWhat matcha does for you\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural caffeine for calm, sustained energy — no spike, no crash\u003c\/li\u003e\n  \u003cli\u003eL-theanine for focused alertness and a settled, clear mind\u003c\/li\u003e\n  \u003cli\u003eRich in antioxidants, including EGCG\u003c\/li\u003e\n  \u003cli\u003eHigh in chlorophyll — the reason for its deep, vivid green colour\u003c\/li\u003e\n  \u003cli\u003eA ritual that rewards attention and slows the morning down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe purest way to experience matcha.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"30g","offer_id":57977749864793,"sku":null,"price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MyInfusaCeremonialGrade30g.png?v=1781793354"},{"product_id":"reserve-matcha","title":"Reserve Matcha","description":"\u003cp\u003eReserve Matcha is our most exceptional matcha — a first-harvest, ultra-premium selection made for those who want to understand what matcha is fully capable of.\u003c\/p\u003e\n\n\u003cp\u003eThe flavour is extraordinary: profound natural sweetness, deep layered umami, an ultra-silky texture, and a long, complex finish that reveals itself as you drink. This is not an everyday matcha. It is a deliberate experience — best prepared simply, with warm water, in full attention to what is in the cup.\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTaste profile\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eProfound natural sweetness · Deepest umami · Ultra-silky texture · Negligible bitterness · Long, complex finish\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eWhat sets it apart:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\n\u003c\/p\u003e\u003cul\u003e\n  \u003cli\u003eFirst harvest, ultra-premium leaf selection — the most flavour-dense leaves of the year\u003c\/li\u003e\n  \u003cli\u003eShade-grown to the highest standard: maximum chlorophyll, L-theanine, and umami depth\u003c\/li\u003e\n  \u003cli\u003eStone-ground for a texture so fine it dissolves before the whisk stops moving\u003c\/li\u003e\n  \u003cli\u003eVivid, luminous green — the most intense colour in our entire range\u003c\/li\u003e\n  \u003cli\u003eUnmatched flavour complexity: sweetness, umami, and a clean, lingering finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe pinnacle of the My Infusa range. The most complete expression of what matcha can be.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eProduced in small batches and available in limited quantity — availability cannot be guaranteed year-round.\u003c\/em\u003e\u003c\/p\u003e\n","brand":"My Store","offers":[{"title":"30g","offer_id":58073056051545,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MyInfusaReserve30g.png?v=1781793392"},{"product_id":"the-ritual-set","title":"The Ritual Set","description":"\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-value\"\u003eThe entry point to proper ceremonial matcha preparation. Bamboo whisk, bamboo scoop, and a pouch of Ceremonial Grade Matcha — everything needed to make your first traditional bowl of matcha at home, and keep making it well. Nothing else required.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"field-label\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-value\"\u003e\n\u003cul class=\"included-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Matcha Whisk (Chasen) — 100 prongs, handmade\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Scoop (Chashaku) — traditional measuring scoop\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeremonial Grade Matcha — 30g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58301325312345,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MyInfusaCeremonialGradeMatcha_MatchaWhisk_BambooScoop.png?v=1781794428"},{"product_id":"the-beginners-set","title":"The Beginner's Set","description":"\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-value\"\u003eThe simplest way to start making proper matcha at home. Daily Grade Matcha, a bamboo whisk, and a bamboo scoop — everything needed to go from curious to confident, with nothing extra to buy. The right starting point if you're new to matcha.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-label\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"field-label\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-value\"\u003e\n\u003cul class=\"included-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Matcha Whisk (Chasen) — 100 prongs, handmade\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Scoop (Chashaku) — traditional measuring scoop\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eDaily Grade Matcha — 30g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58301345530201,"sku":null,"price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MyInfusaDailyGradeMatcha_MatchaWhisk_BambooScoop.png?v=1781794708"},{"product_id":"the-ceremonial-set","title":"The Ceremonial Set","description":"\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-value\"\u003eThe complete ceremonial matcha setup. Japanese Matcha Tea Set — whisk, scoop, ceramic bowl, and whisk stand — paired with a pouch of Ceremonial Grade Matcha. Everything needed for the traditional way of drinking matcha, in one order.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-label\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"field-label\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-value\"\u003e\n\u003cul class=\"included-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Matcha Whisk (Chasen) — 100 prongs, handmade\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Scoop (Chashaku) — traditional measuring scoop\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeramic Bowl (Chawan) — wide base for unrestricted whisking\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeramic Whisk Stand (Kusenaoshi) — keeps the chasen in shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeremonial Grade Matcha — 30g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58301355753817,"sku":null,"price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/JapaneseTeaSet_MyInfusaCeremonialMatcha.png?v=1781795776"},{"product_id":"the-connoisseur-set","title":"The Connoisseur Set","description":"\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-value\"\u003eThe pinnacle of the My Infusa range in one set. Japanese Matcha Tea Set — bamboo whisk, scoop, ceramic bowl, and whisk stand — paired with a pouch of Reserve Matcha, our first-harvest, ultra-premium grade. For those who want the finest matcha experience available, or want to give it.\u003c\/div\u003e\n\u003cdiv class=\"field-value\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field\"\u003e\n\u003cp class=\"field-label\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-value\"\u003e\n\u003cul class=\"included-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Matcha Whisk (Chasen) — 100 prongs, handmade\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eBamboo Scoop (Chashaku) — traditional measuring scoop\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeramic Bowl (Chawan) — wide base for unrestricted whisking\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeramic Whisk Stand (Kusenaoshi) — keeps the chasen in shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eReserve Matcha — 30g, first-harvest, ultra-premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58301366108505,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/JapaneseTeaSet_MyInfusaReserveMatcha.png?v=1781795954"},{"product_id":"matcha-discovery-set","title":"Matcha Discovery Set","description":"\u003cdiv class=\"field\"\u003e\n\u003cdiv class=\"field-value\"\u003eThe only way to truly understand the difference between grades is to taste them side by side. Daily Grade, Ceremonial Grade, and Reserve Matcha — all three pouches, one order. Start anywhere. Find your grade.\u003c\/div\u003e\n\u003cdiv class=\"field-value\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field\"\u003e\n\u003cp class=\"field-label\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field-value\"\u003e\n\u003cul class=\"included-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eDaily Grade Matcha — 30g\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eCeremonial Grade Matcha — 30g\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"bullet\"\u003e\u003c\/span\u003eReserve Matcha — 30g, first-harvest, ultra-premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Infusa","offers":[{"title":"Default Title","offer_id":58301367648601,"sku":null,"price":61.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/files\/MatchaDiscoverySet_b872471e-b395-4ee1-b56a-afa86d902643.png?v=1781795483"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/7804\/2713\/collections\/Matcha_Tea.webp?v=1774968023","url":"https:\/\/www.myinfusa.com\/collections\/matcha.oembed","provider":"My Infusa","version":"1.0","type":"link"}