Privacy Policy

Last updated: May 2026

This Privacy Policy describes how My Infusa (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myinfusa.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, delivery address, payment confirmation, email address, and phone number.
  • Account information including your username, password, and other information used for account security purposes.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors (Shopify Payments, PayPal), who collect payment information (e.g., credit or debit card information, billing address) to process your payment in order to fulfil your orders, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, and cookies. Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for delivery or pickup across Malta and Gozo, and to facilitate any returns and exchanges. The legal basis for this processing is the performance of a contract with you in accordance with Art. 6(1)(b) GDPR.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6(1)(f) GDPR, or your consent where required by applicable law.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. If you believe your account has been compromised, please contact us immediately. The legal basis for this processing is our legitimate interest in keeping our website secure, according to Art. 6(1)(f) GDPR.

Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you, according to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third-party service providers to use Cookies on our Site to better tailor the services and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for the following purposes:

  • With vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, cloud storage, delivery across Malta and Gozo).
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to arrange delivery or pickup of your order or through your use of social media widgets.
  • In connection with a business transaction such as a merger or acquisition, to comply with any applicable legal obligations (including to respond to requests from public authorities), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information to third parties.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information that you choose to make publicly available.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from unauthorised access, use or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

As a resident of the European Economic Area (EEA), you have the following rights in relation to your personal information:

  • Right to Access: You may request access to the personal information we hold about you.
  • Right to Delete: You may request that we delete personal information we maintain about you.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may request a copy of the personal information we hold about you, in a structured, commonly used format.
  • Right to Restrict Processing: You may ask us to stop or restrict our processing of your personal information in certain circumstances.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw this consent at any time.
  • Right to Object: You may object to our processing of your personal information where we rely on legitimate interests as the legal basis.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request in a timely manner as required under applicable law. We may need to verify your identity before processing your request.

You may also opt out of receiving promotional emails at any time by using the unsubscribe link in any marketing email we send you. If you opt out, we may still send you non-promotional communications, such as those about your account or orders.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information and Data Protection Commissioner (IDPC), Malta's data protection supervisory authority, at idpc.org.mt.

International Data Transfers

To provide our Services, we use third-party service providers such as Shopify and our payment processors, whose infrastructure may be located outside Malta or the EEA. Where personal information is transferred outside the EEA, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses, to protect your information in accordance with applicable data protection law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please get in touch:

My Infusa
124, Triq il-Karmnu, Birkirkara, BKR 1245, Malta
myinfusa@gmail.com
+356 9928 9165

For the purposes of applicable data protection laws, My Infusa is the data controller of your personal information. Our VAT registration number is MT24156930.